The Y Factor

The Y Factor

They’re your new generation of customers. It’s the much-maligned Gen Ys and they’re arguably shrewder, better educated and more savvy than any customer you’ve experienced before. Here’s how to attract them to your business.

Brokers are always looking for ways to attract and engage new clients, whether that’s through increasing their product range, valuing their referrals, or gaining publicity via media and technology. And while some strategies are effective for the majority, it’s important to realise that different generations have different needs, wants, goals, and values.

Generation Y makes up a large chunk of brokers’ present and future client base, and bring a different flavour when it comes to purchasing property.

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The (non-tech savvy) guide to digital success

The (non-tech savvy) guide to digital success

Is your brokerage riding the social media wave to success? Or is the fax machine the most modern thing in the office? Move your business into the 21st century with this must-read guide to all things tech and the modern-day broker …

‘The Future is digital’ could well be the anthem of our generation. But according to the Australian Bureau of Statistics, although 90 per cent of businesses in Australia have access to the internet, only 47.2 per cent have a web presence. And it’s something that even the Reserve Bank of Australia is concerned about; in June it warned businesses to “go digital or risk extinction”. Sadly the sentiment doesn’t make getting there any clearer, particularly for businesses that aren’t tech-savvy.

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Creating compelling content

Creating compelling content

Developing compelling content is the foundation to any successful digital marketing strategy.

To attract new clients, you need consistent high-quality content that positions you as a thought leader, builds a niche audience of customers and provides a resource that keeps that audience engaged.

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Tech expert cautions brokers on app development

Tech expert cautions brokers on app development

This article originally appeared on The Adviser.

One tech expert has cautioned brokers about using the wrong type of technology to build their business.

Brett Spencer, group executive of mortgages at Stargate Group, said there is a right and wrong way to embrace technology, and brokers should only use technology that helps build their business.

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